Speakers

Matt Penchuk is the co-owner of Search Strategy Marketing and
Hardscaping HQ, author of Rooted in Trust, and creator of the Good
Soil Strategies system, which is a marketing framework built for hardscaping,
landscaping, and other outdoor service and construction companies that want consistent,
high-quality growth. Drawing from decades in business and sales,
Matt brings a practical, trust-first approach to marketing that
helps owners attract better clients, build strong local visibility,
and create sustainable momentum. He blends real-world experience with
actionable strategy to show landscaping professionals how to turn
reputation into results and grow businesses that stand the test of
time. Matt also co-hosts The Good Soil Strategies Podcast, where he
shares insights, interviews, and proven strategies to help outdoor
service businesses thrive.