Speakers

Matthew Penchuk is the co-owner of Search Strategy Marketing and Hardscaping HQ, author of Rooted in Trust, and creator of the Good Soil Strategies system — a marketing framework built for hardscaping, landscaping, and other outdoor service companies that want consistent, high-quality growth. Drawing from decades in business and sales, Matthew brings a practical, trust-first approach to marketing that helps owners attract better clients, build strong local visibility, and create sustainable momentum. He blends real-world experience with actionable strategy to show outdoor service professionals how to turn reputation into results and grow businesses that stand the test of time. Matthew also co-hosts The Good Soil Strategies Podcast, where he shares insights, interviews, and proven strategies to help outdoor service businesses thrive.