Speakers

With more than a decade in marketing—and the last four years focused on digital strategy for the home services industry—Cassi McHenry has seen firsthand how technology can transform the way businesses connect with customers. At ZyraTalk, she helps companies use conversational voice AI and automation tools to capture leads, book jobs, and make every marketing dollar go further. 

Cassi believes great marketing isn’t just about clicks and conversions—it’s about creating real connections that drive growth. She’s passionate about helping business owners harness the power of AI to capture more of the digital opportunities already coming their way—turning missed calls, after-hours inquiries, and website visits into meaningful conversations and new revenue. Drawing on years of hands-on experience, she blends creativity, data, and empathy to deliver results that feel human—powered by technology.