Speakers

Brandon Conroy is an entrepreneur, business owner, and the Founder & CEO of True Pro, an all-in-one business management platform built specifically for the landscape industry. With more than $10 million in service-based company exits, Brandon has built his career by combining operational excellence with innovative technology.

After years of owning and operating successful landscape companies, Brandon relied on the industry's leading software platform to manage his business. While they provided valuable tools, they consistently fell short in critical areas, forcing his team to rely on spreadsheets, manual processes, disconnected systems, and time-consuming workarounds. Experiencing those limitations firsthand inspired Brandon to build something different—not just another landscape CRM, but a true business operating system designed by a contractor, for contractors.

Using the same principles and technology that power True Pro today, Brandon grew his landscape company from $350,000 to $7.5 million in annual revenue in just three years prior to exiting. That real-world experience shaped every aspect of the platform, creating software that solves the everyday operational challenges landscape companies face while providing the scalability needed for long-term growth.

True Pro streamlines every aspect of landscape operations by combining CRM, estimating, scheduling, work orders, job costing, invoicing, payment processing, reporting, customer communication, and field operations into one connected platform.

Beyond traditional software, True Pro leverages intelligent workflows, automation, and artificial intelligence to eliminate repetitive administrative tasks and improve operational efficiency. Automated workflows reduce manual data entry, improve communication between the office and the field, accelerate proposal approvals, and ensure every lead, job, and customer interaction moves seamlessly through the business. AI-powered capabilities help contractors analyze data, optimize operations, identify opportunities for growth, and make smarter business decisions with greater speed and confidence.

Brandon is passionate about helping contractors spend less time managing software and more time building profitable businesses. Drawing from firsthand experience growing and operating highly profitable and successful landscape companies, he shares practical strategies for leveraging automation, AI, and connected technology to increase efficiency, improve profitability, and prepare for the future of the green industry.