Speakers

April Edwards is the founder and CEO of Deck Builder Marketers, a full service growth agency helping deck builders, landscape design and build firms, hardscape contractors, and other outdoor living companies attract better opportunities, improve sales conversion, and grow more profitably. She has worked in digital marketing since 2004 and leads a specialized team supporting contractors across the country.

Deck builders are where April and her team developed their deepest specialization, but the growth challenges they solve exist across the entire outdoor living industry. Contractors need to stand out in competitive markets, reach serious homeowners, convert more inquiries into valuable projects, and understand which marketing efforts actually produce revenue.
April is the author of The Deck Builder Marketing Playbook, host of the We Love Deck Builders podcast, and writer of the “Market Yourself” column for Deck Specialist magazine. She has spoken at DeckExpo in partnership with NADRA and helped launch and cohost NADRA’s Southern California networking event.

Her perspective comes from doing the work and studying actual contractor marketing and sales data, not generic theory. April gives business owners practical strategies for connecting marketing, sales, and profitability so they can build stronger companies, not simply generate more leads.

Digital Marketing & SEO Agency for Deck Builders & Contractors