Running a deck or outdoor living business means juggling marketing, design, estimating, and production—often all before lunch. This session brings together a marketing strategist, a designer, an estimating technology expert, and a working deck builder business owner for a fast-paced, moderator-led conversation on what's actually working right now — not theory, not pitches, just straight talk on generating better leads, pricing jobs profitably, using design to sell, and building a business that doesn't run you into the ground. It will be moderated by Chris Breen, founder of Legacy Decks Academy and Legacy Decks, and chair of the NADRA Education Committee, who has helped hundreds of builders scale their businesses after building his own from the ground up. Expect real talk, real numbers, and at least one thing you can change in your business Monday morning.