From Clicks to Contracts: Turning Marketing into Revenue

01 Sep 2026
Seminar Theater
Marketing is evolving fast, with AI, search, and buyer behavior reshaping how landscaping businesses win work. This panel explores how to build marketing that generates qualified leads, improves conversion throughout the sales funnel, and measures success beyond clicks and traffic. The discussion will also cover SEO and answer engine optimization, advertising, attribution, and the growing role of high-quality photography and visual content in building trust, strengthening brands, and helping businesses stand out.
Speakers
Matthew Penchuk
Matthew Penchuk, Co-Owner of Hardscaping HQ & Author
Baltej Gill
Baltej Gill, Senior Director of Digital Marketing
Ron McCabe
Ron McCabe, Founder & President
Eric Watkins
Eric Watkins, President
Chris Major
Chris Major