All phases include:

Brand Strategy Blueprint – Messaging, positioning, logo, colors, and style guidelines that reflect the level you’re playing at — implemented across all platforms.

Tracking & ROI System – Google Analytics 4, Tag Manager, Search Console, call/form tracking, CRM attribution, and your live dashboard.

Lead Capture System – High-converting, SEO + GEO-optimized website copy, mobile responsiveness, and AEO infrastructure.

Local Visibility Engine – Google Business Profile setup, directory listings, citation management, map visibility, and AI-ready content.

Advertising System – Google & Meta campaign frameworks, pixel setup, and Local Service Ads guidance — so you’re ready to run.

Reputation System – Review automations that build trust and improve your visibility across platforms.

Lead Management System – Hot lead automations, follow-ups, pipelines, and CRM workflows.

Content System – SEO, GEO, and AEO blog content, service pages, and lead magnets that answer homeowner questions directly.

Collaboration & Ownership – Shared Google Drive access to all strategy and files — full transparency and control.

What’s included in Phase 1:

• Foundation System Setup
• CRM automation (Sales Jumpstart) with 2 hours/month support
• Google Business Profile optimization, posting, & management
• Citation management + Local listings
• Search Everywhere Optimization (SEO, GEO, AEO) strategy:
• Title Tags, Meta Descriptions,
• Schema Markup
• On-page audits, internal linking, keyword research
• Backlink audits + link building
• Google Search Console analysis
• 2–4 project pages and authority content
• Google Ads campaign management (Retargeting Display Ads Only)
• Sales Jumpstart CRM
• Local Service Ads (LSA) setup & guidance (Recommended)
• Website maintenance & Conversion Rate Optimization
• Tracking & reporting
• Dedicated Account Manager
• Bi-weekly Growth Coaching Zooms
• Monthly lead check-in meeting
• Quarterly & annual planning sessions
• Client Success Hub access

What sets us apart:

Great craftsmanship deserves great visibility. That’s where we come in.

The Deck Builder Growth System is designed for companies that want to grow with a strategic approach, rather than simply throwing money at ads.

We don’t offer cookie-cutter marketing. Everything we do is built around your goals, your brand, and the type of clients you want more of.